The AA
The AA is the UK's largest motoring organisation with over 12 million members. It represents the views and interests of all road users, working with the Government, police and road safety organisations.
In May 2002 ITIS and Automobile Association Developments Limited, part of the Automobile Association (the AA) announced a significant strategic relationship. Under the terms of the deal, ITIS became responsible for supplying real time traffic flow information to AA Roadwatch, the leading provider of traffic and travel news in the UK.
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www.theaa.com |
This relationship was strengthened in October 2002 when ITIS also became responsible for operating the AA's short dial IVR traffic information service under the AA Roadwatch brand, as well as providing real time traffic flow information to the AA's website. At the same time, the AA agreed to provide ITIS with location data from its AA patrol vehicle fleet, providing a valuable source of data for the ITIS Floating Vehicle Data system (FVD®).
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