Ford Motor Company
In February 2004, ITIS announced the inclusion of the Mondeo Zetec Nav to the list of Ford models supplied by the ITIS RDS-TMC service. The Zetec joins the Mondeo, Focus and Focus C-Max that were announced in 2003 as part of a 3-year contract.
| The pricing of the Zetec Nav represents for the first time that the cost of
factory-installed navigation has reached a price level at which it can be
standardised on a main stream model. It also confirms that satellite navigation
systems can no longer be viewed as a luxury car option and therefore underlines
the growth potential of this market. |
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www.ford.co.uk |
Click here to view details of iTIS TMC availability on Ford models
Peter Fleet, Ford of Britain Marketing Director said;
"We are excited by this latest initiative from Ford and the exposure that RDS-TMC will receive as a result. Factory-installed satellite navigation has now reached a pricing level at which the manufacturer can afford to standardise systems on mainstream models. ITIS, through its exclusive license to broadcast RDSTMC, is ideally placed to take full advantage of the growth of satellite navigation. A key advantage for us is that RDS-TMC is now recognized by manufacturers and customers as an essential enhancement to turn by turn navigation."
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