The drivers for government action include:

• Reducing congestion
• Making roads safer
• Providing travellers with informed journeys (through relevant and informative travel information)
• Making travel reliable
• Safeguarding the environment

Traditional fixed-sensor systems, with their costly infrastructure, have been limited in their scope and applicability. With ITIS’ pioneering work on Floating Vehicle Data^®, this has changed. Using data passively sampled from cellular phone networks and GPS devices, travelling across the whole road network, accurate and timely data is available at a much lower cost.

The traffic information produced by TrafficScience is more extensive than was hitherto available, and the sophisticated analysis within the software presents users with a greater range of types of prediction.

TrafficScience is faster to deploy on a project basis, and requires less commitment of capital funds than traditional systems.

Some of the applications supported by TrafficScience are: