Media

TrafficScience provides high quality information about traffic and the movement patterns of large numbers of individuals. It gathers information from multiple sources and, through sophisticated analysis within the software platform, produces information which is extensive and detailed. The information is extensive because it covers large geographical area – usually national coverage, and detailed because the analysis has large data sets to analyse. Accurate predictions of journey times and patterns can be provided, as can thorough analysis of historical data.

What this means is that TrafficScience can provide additional revenue opportunities to organisations that are active in the media market.

• Delivering traffic information to consumers. The predictions of journey times, explanation of traffic incidents, and other information produced by TrafficScience can be delivered to individuals and organisations via the web, SMS, broadcast media, and telephone message services (also known as IVR). ITIS provides this information to media companies who then deliver it to multiple customers.
• Planning campaigns. Reaching the mobile consumer through the right channels with the right message is easier when you know where the relevant groups of consumers are likely to be. Want to know which billboard on the highway to use to reach the maximum number of commuters at a certain hour of the day? That would be just one of the questions that can be addressed by the information that TrafficScience.

If you are interested in finding out more about our activities in the media market, please contact us.