TrafficScience can be rapidly deployed to generate reliable traffic information from the signalling data held in cellular networks. Taking the network’s data, and transforming it into useful information, such as predictions of journey times for travellers, adds considerable value to the source data. This travel information can be channelled into many applications, for government, commercial and private use.

In the first deployments of TrafficScience in the UK, based on ITIS' GFVD technology, all of the cellular operators have gained an additional revenue stream from the transmission of reliable traffic information over their networks, to in-vehicle and hand-held devices.

All of the cellular networks mentioned have increased call volumes, and extended the range of services they provide to their subscribers by using TrafficScience. ITIS provides nationwide telephone traffic services for all of these networks.

Additional Revenue

But network operators can earn additional revenue from the sale of this information into multiple applications. In addition to the use of traffic information by individual cellular subscribers as they travel, it is also heavily used by government agencies and commercial organisations for logistics management, strategic planning and road management. These are high value applications, and cellular network operators have an opportunity to extend their access to these market segments.

International Expansion

As ITIS has expanded its operations, other cellular operators around the world are now gaining additional revenue from partnering with ITIS.

If you’re a mobile operator, interested in learning more about how partnering with ITIS could add new sources of revenue, and give you greater access to market segments, please contact us.